The Most Recent Inventory of Brand Representatives From BLACKPINK Bandmates

This South Korea female group has achieved global popularity. Consequently, numerous high-end fashion labels at both international and local levels are vying to enlist the group and its members as brand representatives.

For insights on the most recent BLACKPINK member brand representatives, we’ve consolidated information from various sources!

1. Chanel

This French label has selected Jennie as their worldwide brand agent in South Korea. Chanel enlisted Jennie for various reasons, her cool and trendy fashion sense being one of them, which has made her a role model for BLINKs, the term for BLACKPINK fans. Additionally, Jennie’s affection for CHANEL is well-known. In fact, Jennie is often referred to as the Human Chanel.

2. Dior

Dior, a Parisian fashion brand, named Jisoo as their global representative starting from March 6, 2021, as revealed on Dior’s Instagram. It’s undeniable that Jisoo’s elegance as the main visual in BLACKPINK exudes a classy and luxurious aura on every occasion. This led Dior’s creative director, Maria Grazia Chiuri, to see her as a global representative.

3. Yves Saint Laurent

This brand selected Rose as its representative in 2020. YSL has been eyeing Rose for quite some time. Furthermore, Roseanne Park, under her real name, has also graced the YSL fashion exhibition. Besides the fashion line, Rose was handpicked as the primary face of YSL Beauty.

4. Celine

Celine designated Lisa as the global representative. This French brand placed its trust in Lisa after witnessing her stage presence as a BLACKPINK member from Thailand. Hedi Slimane, Celine’s designer, had been eyeing Lisa for the position of global representative for a while. His perseverance paid off as Lisa, alongside actors Park Bo Gum and V BTS, garnered attention from Paris fans during the Celine Men’s Summer 2023 Fashion Show last June.

5. Bvlgari

Besides serving as Celine’s global representative, Bvlgari, a luxury jewelry brand from Rome, Italy, also appointed Lisa as their global agent. Lisa’s reputation for embodying modern, regal, and trendy vibes caught Bvlgari’s interest, aligning well with the brand’s image.

6. Hera Beauty

Hera Beauty, a South Korean brand specializing in beauty products, enlisted Jennie as its global representative. Hera Beauty frequently collaborates with renowned artists such as Jun Ji Hyun and Shin Min Ah.

7. Adidas

This German brand selected BLACKPINK as its brand representative. One of the campaigns executed with the YG Entertainment idol group is Watch Us Move. Adidas chose BLACKPINK for its own distinctive sporty flair that each member brings.

8. Olens

Olens, a South Korean brand specializing in contact lenses, appointed BLACKPINK as its brand representative. They are promoting the latest series of soft lenses in collaboration with BLACKPINK.

9. Tiffany and Co

One of the renowned jewelry brands from the United States, Tiffany & Co., also entrusted its brand to one of the BLACKPINK members, namely Rose, as their brand representative. The singer of “On The Ground” was tied to Tiffany & Co. since April 2021 for promoting Tiffany HardWear.