PUMA Unveils Speedcat Campaign With Blackpin Member Rosé

Rosé, a member of Blackpink, is taking the lead in the PUMA Speedcat campaign, infusing it with style and a sense of adventure. The K-pop superstar dazzles in the sleek black Speedcat sneaker, complemented by a vintage silver racing jacket that exudes a retro-cool aesthetic.

Rosé for PUMA Speedcat 2024 Campaign

Set against the stunning desert landscape, Rosé is captured on a classic car, evoking a timeless feel. Another captivating image features her in a sporty jersey and racing helmet, embodying the essence of speed for the sneaker brand.

The PUMA Speedcat, known for its classic racing-inspired design, has remained a beloved choice for over 25 years. With new collaborations and limited-edition offerings, the silhouette continues to attract fashion-conscious individuals and trendsetters alike.

Offered in classic black and red, the collection will also unveil a new pink blush color on December 5, 2024, available online and at select retailers.

This marks not the first collaboration between Rosé and PUMA; earlier this year, she highlighted the Palermo sneaker style while serving as a brand ambassador.

Image Source: Rosé @ Instagram