Hunter Schafer, well-known for her role in the popular series Euphoria, embodies the essence of the new Mugler Angel Elixir perfume in the latest ad campaign. The campaign combines futuristic fashion and celestial influences, showcasing Schafer in a mesmerizing metallic and sheer catsuit amidst otherworldly lights.
Known as a woody floral gourmand, the Angel Elixir eau de parfum features a complex blend of scents including the spicy kick of pink pepper, the lush floral tones of yang jasmine, and the deep, creamy nuances of sandalwood, offering a luxurious and ethereal olfactory experience.
The visual spectacle of the Mugler Angel Elixir eau de parfum campaign stars actress Hunter Schafer in a captivating metallic catsuit, as seen in the visually arresting commercial lensed by the British creative, Harley Weir. Directed by Quentin Deronzier, the commercial showcases Schafer’s ascent up a New York skyscraper, symbolizing a powerful and dynamic transformation reflective of the fragrance itself. Post-collision, Schafer emerges in a crystals-adorned catsuit reminiscent of Mugler’s iconic 1998 crystal dress, underscoring Mugler’s legacy of innovative and transformative fashion.
This impactful shift in the commercial accentuates the appeal of the perfume, mirroring the transformative power of scent. The campaign, guided by Mugler’s creative director, Casey Cadwallader, seamlessly melds the realms of fashion and fantasy.
The design of the perfume bottle pays tribute to Mugler’s daring and inventive style, featuring an asymmetric five-pointed star reimagined specifically for Angel Elixir. The bottle showcases a captivating sapphire stone dipped in silver, capturing the inspiration behind the fragrance and the celestial elements of the advertising campaign. Priced between $35 and $185, the 100ml bottle is refillable, promoting a sustainable approach to fragrance usage.
Image Source: DFree @ShutterStock