For the SKIMS Cotton collection 2023 advertising campaign, Cardi B takes the spotlight. Photo: Vanessa Beecroft
Renowned for its comfortable and fashionable apparel, the brand SKIMS once again creates a stir with its newest ad campaign featuring the Grammy-winning rapper Cardi B. Captured by the esteemed artist and photographer Vanessa Beecroft, the campaign displays the brand’s Cotton Collection.
Within the campaign visuals, Cardi B stands out against a neutral background with her lengthy, fiery dark red auburn hair, adding a daring touch to the collection’s modern waistbands, cuts, and hues.
Cardi B’s Appearance in SKIMS Cotton 2023 Campaign
One captivating still from the campaign captures Cardi B donning a form-fitting, lengthy gown in a dazzling green tone, posing barefoot and embodying a laid-back yet alluring grace. This collaboration follows SKIMS’ prior prominent campaigns, which included Kim Cattrall in its Best Of commercial and Madelaine Petsch in other campaigns.
Cardi B’s involvement in the campaign is equally eye-catching. The campaign is accompanied by a short film wherein Cardi B strikes poses to lively music, posing the question to the audience, “Is everyone wearing SKIMS, like you?” This query holds significance given Cardi B’s own advocacy of the collection. She expressed, “I’ve always adored the SKIMS Cotton Collection. It’s exceedingly alluring and makes me feel snatched yet at ease while lounging at home. The new styles and colors I wore on set are even better, and I can’t wait to flaunt them all the time.”
Mark your calendars, as the fresh arrivals from the Cotton Collection will be accessible commencing on October 19th at 9 AM PT. With Cardi B as the forefront of this campaign, SKIMS continues to spearhead the industry in celebrity casting and marketing, establishing itself as not simply a trend but a cultural force.