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Zendaya for Smartwater: A Fashion Wave for 2023


Zendaya for Smartwater: A Fashion Wave for 2023

Zendaya, the vibrant performer and style icon, once again takes the spotlight as the ambassador of Smartwater for 2023, following a triumphant campaign in 2022. This year, the collaboration with the British Fashion Council has resulted in an inventive series of visuals that not only promote the water brand but also highlight the talent of five emerging fashion creators: Chet Lo, Conner Ives, Di Petsa, Nensi Dojaka, and Aaron Esh.

Zendaya for Smartwater 2023 Campaign

The essential purity of water sparks the Zendaya for Smartwater campaign, and the designers have created bespoke ensembles that perfectly capture the fluidity and elegance of the natural element. Di Petsa’s creation showcases a draped white dress with ruching and a cut-out at the midriff, symbolizing water’s gentle movement.

Zendaya Smartwater 2023 Campaign Fashion
Zendaya wears five emerging fashion creators for Smartwater’s new campaign. Photo: Smartwater

Meanwhile, Nensi Dojaka embodies a contrasting shade of blue in a mini dress with a pleated miniskirt and plunging neckline, showcasing the vitality and depth of water. Zendaya’s involvement in fashion extends widely. Apart from being the ambassador of Smartwater, she has also appeared for Bulgari’s Serpenti jewelry and the Louis Vuitton Capucines campaign.

Zendaya Smartwater 2023 Hooded Gown
Sporting a hooded design, Zendaya leads the 2023 campaign for Smartwater. Photo: Smartwater

This year’s Smartwater campaign, with its fusion of art and nature, marks a new chapter in Zendaya’s evolving narrative. It’s a tribute to creativity, where water becomes the wellspring of inspiration, and fashion flows in perfect harmony.

Zendaya Blue Minidress Smartwater 2023 Campaign
Performer Zendaya dons a blue minidress in Smartwater ad campaign. Photo: Smartwater

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