Fashion
The Latest Activewear Collection by Irina Shayk at H&M Move
Discover the newest range from H&M Move that takes workout apparel to a whole new dimension. Be inspired by model Irina Shayk who is fronting the campaign, showcasing the perfect blend of style and fitness. This line is influenced by the vibrant and active lifestyle found in the heart of Paris.
Irina Shayk in the 2024 Campaign for H&M Move
Experience the capsule collection featuring the innovative SoftMove™ technology, designed to offer a gentle feel and a cozy fit that suits both rigorous exercises and leisurely strolls around town. These pieces are meticulously crafted to deliver both top-notch performance and relaxation, from leggings and cycling shorts to sports bras and more.
Marie Fredros, the Chief Designer at H&M Move states, “This activewear range combines comfort, style, and functionality seamlessly. Drawing its inspiration from Paris but tailored for individuals who appreciate sophistication in their active routines.”
Witness Irina Shayk bringing the collection to life as she proudly flaunts her sculpted physique in the campaign visuals. She confidently rocks an oversized StormMove crimson parka, complemented with chic reflective shades that are perfect for outdoor training sessions. The dynamic color scheme consists of striking shades like crimson, ebony, and ivory that are bound to turn heads.
Irina Shayk’s impact on the fashion realm transcends her collaboration with H&M Move. Her recent feature on the front cover of Vogue Korea solidifies her status as a key influencer in the global fashion scene.
Image Source: magicinfoto / Shutterstock