“Ralph Lauren’s Fall 2024 Campaign Celebrates the Essence of New York City”

Ralph Lauren’s autumn 2024 promotional campaign emphasizes New York City, referred to as ‘Ralph’s New York,’ through striking monochrome visuals that honor the city’s classic style and its lasting impact on Polo Ralph Lauren creations.

The campaign showcases illustrious models such as Taylor Hill, Lulu Tenney, Maty Fall, Hamid Onifade, and Cheikh Dia, captured by photographer Lachlan Bailey. These campaign ambassadors spotlight a collection that highlights Polo Ralph Lauren’s legendary pieces.

Polo Ralph Lauren Autumn 2024 Campaign

The assortment features a remarkable leather bomber jacket adorned with the New York Yankees’ emblem in partnership with MLB. Furthermore, luxurious cashmere cable knitwear and meticulously tailored suits complete the collection, radiating an air of timeless sophistication.

This year, the brand will also launch Ralph Lauren Vintage, a new venture scheduled for September 2024.

For Ralph Lauren, the lively ambiance and everlasting spirit of New York City have consistently been a fountain of inspiration. He states, “I’ve always believed in style, not trends, and items that improve with age.”

He points out that the city embodies a brilliance that has influenced culture and aesthetics across generations. He aims to encapsulate this enduring legacy with ‘Ralph’s New York.’

Accompanying the collections, the campaign features an enchanting soundtrack performed by Alicia Keys, who presents a rendition of Billy Joel’s beloved classic, ‘New York State of Mind.’

Image Credits: Ganna Tokolova / Shutterstock