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Liberty Broadens Range Of Private-Label Products to Foster Expansion

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Liberty Broadens Range Of Private-Label Products to Foster Expansion

Liberty intends to expand its exclusive brand offerings and is banking on beauty sales to drive growth, potentially considering the establishment of new standalone stores.

According to the Financial Times, CEO Adil Mehboob-Khan aims to capitalize on the appeal of in-house goods to grow the company.

Last year, Liberty unveiled LBTY, its beauty line featuring five deluxe fragrances inspired by its designs.

In an interview with the publication, Mehboob-Khan highlighted the strong performance of the retailer’s private label, noting high demand for the new perfumes and potential for global expansion.

The shift towards proprietary products aligns with department stores’ increasing emphasis on items with superior profitability and a competitive edge.

The CEO of Liberty noted a significant desire for their brand to penetrate beyond online retail, potentially prompting the launch of exclusive stores dedicated to the retailer’s proprietary products, the first of its kind since the last century.

Mehboob-Khan envisions new locations falling under the Liberty brand umbrella, hinting at a potential demand for their own stores. However, he stressed the challenge of replicating the distinct ambience of the Liberty store in new locations.

This strategic move comes amid a demanding luxury fashion market, with the CEO anticipating strong performance in beauty and accessories, while expressing uncertainty about the fashion market’s prospects.

Image Source: EQRoy / Shutterstock

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