Laura Ashley Revives Fashion With Next Collaboration

A fresh fashion line by Laura Ashley is unveiled in partnership with Next. The new collection presents a diverse range of garments like tops, gowns, skirts, pants, and shorts, available in sizes ranging from six to 22. It showcases the brand’s iconic designs, raised collars, and vintage-style dresses to appeal to admirers of classic fashion.

Borrowing from its historical records dating back to the fifties and sixties, the collection showcases timeless floral motifs. The collaboration between Laura Ashley and Next was arranged by IMG, the licensing agent for Laura Ashley’s fashion across various regions.

Carolyn D’Angelo, from Gordon Brothers brands and Laura Ashley Global, emphasized that fashion has always been a key element of the Laura Ashley label. The partnership with Next seeks to reinforce the brand’s position as a leading global lifestyle label and attract new clientele in the UK.

Next is preparing to launch a new outlet at Westfield Stratford City this Fall post the closure of its previous site in February. The new 34,000sq ft store is slated to open on the first level of the mall in September.

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