Onward
Kurt Geiger Thrives: Record Profits in a Challenging Luxury Market
The high-end footwear label Kurt Geiger secured unparalleled earnings, countering the general trend of decreased demand in the wider marketplace.
The firm declared earnings of £40 million for the fiscal year concluding in February, as a growing number of shoppers opted for “accessible luxury” alternatives.
These figures contrast sharply with its pricier competitors, who are experiencing diminishing sales, including Burberry, which has recently exited the FTSE 100.
Kurt Geiger’s revenue has also benefited from its growth in the United States, where it plans to inaugurate four new outlets this year.
Neil Clifford, the Chief Executive Officer of the apparel label, stated: “While other brands escalated their prices even as consumers faced difficulties, our strategy has differed.”
“We have invested considerable resources and ingenuity into our products while pricing them lower than our rivals, and I believe that tactic is yielding positive results.”
This announcement comes amid a downturn in the luxury sector, as consumers grow increasingly budget-conscious.
For example, Michael Kors reported a notable decline in UK sales last year as patrons reduced their expenditure on premium goods.
Moreover, Selfridges revealed plans for job redundancies in May as a result of the end of tax-free shopping incentives and reduced luxury spending.
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