Irina Shayk, Karlie Kloss Introduce Oceanic Trend in Swarovski Ad Campaign

The latest advertising campaign for Swarovski’s spring-summer 2024 collection delves into mythological concepts, drawing inspiration from Venus and the popular mermaidcore trend. Renowned supermodels like Irina Shayk, Karlie Kloss, Fei Fei Sun, Imaan Hammam, and Abby Champion embody this underwater fantasy in the promotional visuals.

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Captured by the acclaimed photographer Steven Meisel, the models grace a series of captivating studio images. Under the visionary guidance of Giovanna Engelbert, the campaign introduces Swarovski’s latest offerings, influenced by the enchanting depths of the sea.

Giving a contemporary take on the classic Venus archetype for Swarovski, Engelbert infuses modern elements that resonate with today’s values of elegance, resilience, creativity, and refinement. These qualities shine through in the models featured in the campaign.

Incorporating the campaign’s marine inspiration, the Swarovski collection showcases an array of exquisite crystal and pearl jewelry embellished with motifs such as seashells and starfish. A lush color scheme of pink, blue, and silver hues further accentuates the tranquil allure of the ocean.

Renowned stylist Karl Templer bolsters the thematic cohesion with carefully curated ensembles that echo the aquatic motif, while the skilled hands of hairstylist Guido Palau and makeup artist Pat McGrath add to the mermaid allure with glistening hairstyles and luminous makeup.

Source of Image: Fred Duval / Shutterstock