Irina Shayk Exudes Confidence in Helmut Lang’s Fall 2024 Collection

In the Helmut Lang promotion for autumn-winter 2024, Irina Shayk shines with her tousled pixie hairstyle, making a bold impact. The plain white backdrop ensures the fashion items remain the focus. This season’s promotion, photographed by Talia Chetrit, highlights an aura of self-assurance.

Irina Shayk for Helmut Lang Autumn 2024 Advertisement

The latest assortment from Helmut Lang is designed to evoke empowerment, showcasing garments intended to enable the wearer to overcome any obstacle. Under the psychedelic vision of Peter Do, Shayk poses powerfully in various styles, showcasing draped tops, jeans adorned with ribbons, and skirt designs exhibiting punch holes.

Casual sweaters inject a laid-back atmosphere, while tailored blazers, padded jackets, and fringed checked styles contribute elegance. Stylist Jason Rider skillfully merges these components, weaving a cohesive narrative.

The palette of the collection is straightforward and pristine, predominantly utilizing black and white shades to form a contemporary foundation. Splashes of red and burgundy infuse a striking vibrancy into the pieces.

The beauty aesthetic is understated and functional, with hairstylist Akki Shirakawa enhancing Shayk’s cropped hair while makeup artist Fara Homidi embraces a very organic beauty style.

Image Source: Fred Duval / Shutterstock