When considering energy combined with timeless style, FILA unquestionably emerges as a top contender. It’s a perfect fit then that Hailey Bieber, model and entrepreneur, assumes the role as the brand’s new global representative. She also leads the FILA Anniversary campaign showcasing contemporary ensembles.
Hailey Bieber for FILA Anniversary Collection Campaign
This collaboration isn’t a first-time encounter; Hailey made her initial appearance with FILA in a 2022 promotional campaign and followed it up earlier this year in athletic ensembles. The extended partnership now solidifies, paving the way for Hailey to influence signature athletic wear collections set to debut in fall-winter 2024.
Hailey wears pieces from FILA’s 50th Anniversary F-Field Collection in the latest campaign. Think polo shirts and tracksuits that not only reflect the courts but also emanate urban credibility. The modern designs blend heritage with contemporaneity.
There are jackets and crewnecks in FILA’s characteristic red, white, and navy. The pieces also feature playful elements like tennis racquet graphics and classic stripes. Sneakers are paired with crew socks for a sporty yet casual vibe.
Renell Medrano’s lens captured this fashion advertisement, perfectly styled by Hailey herself alongside Dani Michele. The country club chic looks effortlessly transition from tennis courts to street style. Available as of today on FILA.com, the anniversary collection draws inspiration from the bold and the beautiful—much like Hailey.
The supermodel shares, “I admire the brand’s Italian heritage and the eras of FILA fashion where I can continue to draw inspiration.” Gene Yoon, Global Chairman at FILA, rightly notes that Hailey’s “impact on fashion and culture is undeniable.”