Emily Ratajkowski Takes Center Stage as the New Face of Miss Self-Portrait Campaign

The Self-Portrait Resort 2025 campaign, intriguingly titled ‘Miss Self-Portrait,’ is inspired by the charm of beauty pageants. The campaign prominently features Emily Ratajkowski, who is gracefully captured through the artistry of acclaimed photographer Tina Barney.

The captivating images embody the spirit of women who relish dressing up while maintaining a sense of playfulness. Emily Ratajkowski shines in a collection of exquisite outfits, including a delicate blue knitted top paired with a skirt, styled with lush hair and bold makeup.

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Among her stunning looks is a remarkable silver rhinestone fishnet maxi dress that radiates glamour. Furthermore, a dazzling brown sequined off-the-shoulder maxi dress, crafted to be eye-catching, adds to the campaign’s seductive appeal.

What makes Tina Barney an ideal fit for this project? Self-Portrait’s founder Han Chong shares, “Tina has a unique sensibility in portraying her subjects – capturing subtle details and the inherent beauty in every moment, ranging from the simplest to the most remarkable.”

He adds, “Her extraordinary attention to detail and sharp eye made her the perfect choice to convey the character Emily was representing, striking a balance between fragility and power.”

The unveiling of the Miss Self-Portrait campaign coincides with a notable occasion for Tina Barney, as it marks her first retrospective exhibition in Paris at the esteemed Jeu de Paume.

Image Source: Ron Adar / Shutterstock