What is TikTok Live Streaming?
TikTok live is streaming feature for users to interact with the audience directly. For sellers can explain and review the products they want to sell. During the live session, users can also directly interact with potential buyers through the comments.
Does TikTok live effective?
TikTok Live is a very effective streaming platform for marketing products and shopping for beauty, fashion, household needs, and many more.
How to live stream TikTok for business?
Below are the steps you have to take when you want to start live streaming on TikTok:
- Download the TikTok application via an Android or iOS device.
- Click “Register” and complete the information to create your business TikTok account.
- If you already have a TikTok account, click the “+” sign.
- Swipe to the “LIVE” tab.
- Add a title.
- Click “Go Live”.
Effective ways for TikTok shop for a beginner:
Here are some effective live Tiktok shop tips for a beginner you can follow;
1. Upload a teaser video before going live
By uploading a teaser video, this can make your audience or followers curious and looking forward to the live streaming schedule that you will do. Even some your audiences will wait on the day or even the schedule when you will live stream on your TikTok Shop.
2. Focus on content quality
Before doing a live stream make sure you define for its content quality. The best content is all about product reviews. Those moments are the perfect time for the audience to decide to buy your product.
3. Make honest review
Make sure you pay attention to the pros, cons, and uniqueness of the product you are promoting or selling. You also need to include the original price and the sale price. Make sure you review and explain product details honestly without exaggerating because this will be an added value in your TikTok live streaming video. Quick tip: try not to spoil all product reviews for the audience, make them remains curious about your product.
4. Live Events
Make live events on special days such as Father’s Day or Valentine’s Day. Don’t forget to give best offers during the live event, such as discounts, vouchers, or free shipping. The audience will be more interested in your streaming. And they can also find out when the time you have set to do the live, so they don’t miss to follow.
5. Collaborate with influencers
Collaborating with TikTok influencers who have larger audience is also one of the effective ways to increase the sales on the TikTok live shopping. By inviting popular influencers or content creators who have high engagement, it will capture new audience interest and help brands increase interaction and engagement during live TikTok.