Alek Wek Sparkles in the Spring 2024 Advertising Campaign

AleK Wek is the featured star in the & Other Stories campaign for spring 2024, showcasing the new collection’s embrace of casual shapes and elegant textures. Captured by Amber Pinkerton, the innovative Black supermodel exudes sophistication amidst a backdrop of nature’s beauty.

This season, Wek brings vitality to a range of outfits, including a large leather jacket, a stylish button-up jumpsuit, a delicately frilled top, and wide-legged pants.

The outdoor setting of the campaign seamlessly merges with the collection’s light and cozy designs, ushering in the spring season with flair and elegance.

When it comes to the beauty aspects, Amidat Giwa manages Wek’s natural locks, while makeup artist Lauren Reynolds enhances her features with subtle yet impactful enhancements, such as flushed cheeks, to harmonize with the collection’s visual appeal.

The initial collection release is now available, with the anticipation building for the second launch on March 14th. The Spring/Summer 2024 line from & Other Stories showcases a blend of sleek lines and intricate embellishments alongside textured, unrefined shapes, resulting in a fusion of bold expression and tranquil simplicity. The campaign highlights Alek Wek radiating happiness in stylish leather ensembles, embodying the essence of the collection. Captured through the lens of Amber Pinkerton, Wek’s smile shines as brightly as her attire.

Image Source: Ovidiu Hrubaru / Shutterstock