Amid the tranquil setting of Castello Canevaro in Liguria, Versace’s resort ad campaign for 2024 presents a vision of elegant relaxation. The adverts feature models Chloe Oh, Mila van Eeten, Hunter Pifer, Elijah Eten, and Brennan Aldred, exuding grace andThe Versace Resort 2024 Campaign highlights Mila van Eeten donning a revealing swimsuit, posing amidst the natural coastal beauty. The campaign captures monochrome fashion with a twist, portraying a calm and picturesque environment. The photo was captured by Adrián González-Cohen. The endless expanse of the sea provides a striking backdrop for the vibrant logo t-shirts in sunny hues, juxtaposed with the timeless elegance of tweed. Adding a dash of playfulness, the Gianni ribbon shoes create a nostalgic silhouette against the rocky shore.
Versace’sThe narrative continues with a striking juxtaposition of contrast and unity. A revealing swimsuit, adorned with the brand’s iconic logo, hints at a bold, uninhibited mindset, while the glossy loafer pumps exude a rooted, timeless elegance. The resort collection follows the launch of its Bright Crystal perfume ad campaign featuring Lily James.
The campaign takes an alternative approach, spotlighting the comfort of luxury instead of flaunting opulence. In one image, a simple black dress with short sleeves serves as a versatile garment to express individual style, offering a subtle counterpoint to the collection’s more daring selections as styled by Tati Cotliar.
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