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Watches of Switzerland Expands Portfolio with Acquisition of Hodinkee Luxury Watch Platform

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Watches of Switzerland Expands Portfolio with Acquisition of Hodinkee Luxury Watch Platform

Watches of Switzerland has made a notable advancement in its quest to dominate the luxury sector by acquiring the worldwide digital content platform Hodinkee.

The luxury watch retailer believes this acquisition will enhance its ability to capture a greater share of the market, particularly within the rapidly growing US segment.

Launched in 2008, Hodinkee has established itself as a leading online destination for luxury watch enthusiasts, offering an array of digital, print, and video content. The platform attracts 22.2 million unique visitors annually and has amassed over 1 million followers across social media platforms.

Watches of Switzerland intends to integrate Hodinkee’s existing commercial activities, which include exclusive limited-edition collaborations in the luxury watch arena, while channeling all retail traffic to its US ecommerce platform.

Hodinkee will retain its editorial autonomy, with its founder, Ben Clymer, resuming leadership of operations after previously stepping down as CEO in December 2020.

Brian Duffy, the CEO of Watches of Switzerland Group, remarked: “We have admired Hodinkee for many years and have always respected Ben and his team’s achievements in establishing the go-to platform for luxury watch enthusiasts.”

“With the backing of our broader group, we will empower Ben and his outstanding editorial team to continue their excellent work: expanding their dedicated and loyal community while remaining the most credible and authoritative voice in the industry.”

“Our strategy at WOSG is centered around remaining at the forefront of the luxury sector, collaborating with brands that inspire us and where partnerships yield mutual benefits.”

“The acquisition of Hodinkee strongly aligns with our ecommerce objectives, increasing traffic and brand recognition across our markets, particularly in the US, further solidifying our online leadership in the sector.”

Image Source: Longfin Media / Shutterstock

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