The Largest Flagship Store of the Year Unveiled by JD Sports

Last Saturday witnessed the grand opening of JD Sports’ largest flagship store for the year at Birmingham’s Bullring & Grand Central.

This new 27,500 ft store from the sports retailer has expanded its area at the shopping center and has led to the creation of over 100 new positions, comprising both permanent and seasonal staff roles.

Featuring an array of brands such as Nike, Adidas, The North Face, Under Armour, and Juicy Couture, the new store boasts an extensive collection.

The retailer had been operating its former store in the Bullring for 20 years.

James Air, head of group acquisitions at JD Sports, expressed, “We are thrilled to mark two decades of JD Sports at the Bullring with the inauguration of an exceptional new flagship store.

“The excitement and demand JD Sports has stirred convinced us that establishing such an impressive new store will bring even more renowned brands to the destination’s numerous visitors”.

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