N Brown Group has appointed Heidi Kenyon-Smith as the fresh head manager of its womenswear brand, Simply Be.
Kenyon-Smith brings two decades of industry expertise, having most recently operated as chief of digital marketing media agency, iProspect.
Her duty as head manager will involve guiding Simply Be in providing an outstanding end-to-end customer journey and propelling expansion.
The CEO expressed, “Heidi joins us with tremendous enthusiasm to elevate Simply Be throughout all digital, brand, and product interaction points, as we pursue our objective to become the UK’s most comprehensive fashion brand for young women.”
This selection is part of N Brown Group’s efforts to fortify its team and perpetuate its overall transformation.
Not long ago, N Brown disclosed a deficit in its half-year outcomes, attributing it to demanding market circumstances and unfavorable weather conditions.
The firm registered a pre-tax deficit of £4.1m for the 26 weeks ending on 2 September 2023, in contrast to a profit of £7.2m in the preceding half-year.
Image Source: Simplybe.ie