Pandora Records Increase In Profit After Adapting Personalization Strategy

Pandora experienced a profit increase in its third quarter, reflecting the success of its strategy to reshape its image as a comprehensive jewellery brand.

EBIT climbed by 6.8% to £110 million, while sales saw a 9.5% rise, reaching £682 million.

The jewellery powerhouse, which appointed a new UK leader in March, highlighted that personalized services were contributing to this growth, with engraving services alone witnessing a staggering 100% increase throughout the quarter.

Pandora’s CEO and president, Alexander Lacik, remarked: “We are very pleased with our strong results this quarter, particularly in the context of the current macroeconomic backdrop.”

“We are transforming the perception of Pandora into a full jewellery brand and unlocking the next chapter of our growth by attracting more consumers to our brand.”

He further stated: “Step by step we are capturing the many untapped opportunities, and we will continue to invest in our strategic growth initiatives.”

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