House Of CB Unveils Fresh Perpetual Outlet At Oxford Street

House of CB, a boutique dealing with fashion, is broadening its influence on Oxford Street by launching a lasting flagship store after initially functioning from a temporary pop-up spot in the vicinity.

The women’s apparel label is broadening its coverage by 35,000 sq ft at the very same location as its existing 10,000 sq ft temporary shop on 225 Oxford Street, taking over the first, ground, second, and third levels.

Owing to the triumph of the provisional outlet, House of CB is widening its presence within the premises, with the aid of worldwide real estate consultant Colliers who supported the landlord in finalizing the contract.

The brief store was unveiled by the boutique back in December and represented its third retail site in the UK, succeeding outlets in Westfield Stratford and Manchester Arndale. Furthermore, House of CB maintains standalone boutiques in Los Angeles and Atlanta.

Paul Souber, the head of central London retail at Colliers, noted: “House of CB has undergone considerable transformation in recent years, evolving from a flourishing internet merchant to extending its reach to physical outlets globally.

“The launch of this novel flagship showroom on Oxford Street showcases the significance many labels place on having physical retail spaces.”

Image Source: House Of CB @ YouTube