Sabato de Sarno has made a splash as Gucci’s new creative director with the Marina Chain jewelry collection campaign. And Daria Werbowy, the Canadian-Ukrainian model who retired from the fashion industry in 2016, is the perfect choice to represent the line.
The collection draws inspiration from the sea, crafted for the modern-day siren. The photographs, taken by David Sims, showcase Daria in luxurious leisure at Los Angeles’s famous Chateau Marmont Hotel.
Gucci Marina Chain Jewelry 2023 Campaign
Daria is shown wearing bikini bottoms embellished with Gucci’s iconic interlocking G and gold jewelry that reflects the nautical inspiration. The jewelry includes an anchor chain-inspired necklace, bracelet, and sculptural earring in oversized proportions.
She returns not only as a model but as a lasting muse. De Sarno adds a symbolic touch by sharing a throwback photo of himself with Daria from 2003 on Instagram, evoking a sense of shared history and evolution in the fashion world. This campaign follows the brand’s fall 2023 campaign featuring Vittoria Ceretti and a new line of autumn eyewear.
The Gucci Marina Chain campaign comes to life poolside with the expertise of stylist Alastair McKimm. Riccardo Zanola handles the artistic direction, while Ezra Petronio and Lana Petrusevych serve as art directors.
Setting the stage for what’s to come, the Marina Chain collection serves as a preview of de Sarno’s first ready-to-wear line for the brand, which will debut during Milan Fashion Week for spring 2024.